The importance of having a blog for SEO positioning

Have you ever thought about the importance of having a blog for your brand? It can be incorporated into your own website, and in a time when the amount of information keeps growing, it’s an opportunity to work on SEO positioning. With a blog, you can optimize your website for search engines and establish a relationship with your audience because it is a useful tool for both creators and visitors.

If you want to achieve all this and more, keep reading. We will talk about the benefits of having a blog for SEO, how to get the most out of it and hand you a guide to help you start in the world of blogging. Let’s do it!

How does having a blog for SEO add value to your brand?

Having a blog can be part of your content strategy for your brand. At Redegal, we can help you build and manage it. We have a team specialized in this field of digital marketing. Specifically, a well-managed blog is a great source of organic traffic. Some of the benefits it can bring are:

Increases traffic to your website

Generating content will always increase the chances of your audience finding your brand. A blog is no different. The more content you generate (valuable content) the more options you have to appear among the top search engine results. This will increase traffic to your brand’s website.

In the decision-making process of purchasing a product or service, potential customers go through several stages of consideration. One of these stages is searching for information related to the product they want to buy. For example, looking for information about the best qualities of dress shoes before buying them, searching for a recipe for a food that hasn’t been tried yet, or understanding how a grinder works and its difference from a polisher. These types of searches are the most common and generate the highest volume of traffic. Generally, it is more frequent for people to search for information on the internet with an intent that ultimately leads to a purchase.

Attracts potential customers

The blog is a googd way to attract quality leads. In this case it is the person who finds the content because they are interested and seeking to resolve a doubt. If the information offered is useful, they will continue to choose your brand over others. So, if you work on SEO for the blog, it will be easier for the public to find your website and gain customers. This can translate into sales.

The vast majority of people who visit our blog will not make a purchase immediately. However, a first contact will have been established and if we can ensure it is of high quality, satisfactory, and recurring, it is possible to start building a bond of trust with the brand. This is a key factor in the purchase decision, which leads us to the next point.

Brand Awareness

Working on your blog and providing your clients or potential clients with the content they are looking for is another way to establish your brand as a reference in the industry. People interested in your field will see that your blog is a valuable source of information and will trust the content you share.

Also, we recommend sharing the link of blogs on your social networks to reach that audience niche and keep in touch with it when they’re not looking for you.

Achieving high-quality backlinks that direct traffic to your website

Sharing useful, relevant, interesting and easy-to-read content can encourage other brands and individuals to link to it in their blog posts. This will have a positive impact on your SEO positioning. Google will recognize when other websites cite your brand’s content and will understand that you are relevant in the sector.

Positioning yourself on the same playing field as your competitors

If competitors are actively working on both transactional content (with their own products) and informational content (via their blog) and our brand is only focusing on one of these aspects, we will be at a disadvantage compared to these competitive brands. Conversely, if our competitors are not focusing on both aspects, we can gain ground in this field.

5 keys to optimize your blog’s SEO

SEO is a task that requires consistency. Our fully digital company with global reach can guide you with your company’s SEO. In the meantime, here are some points to consider to take your brand to the next level:

1. Frequently update blog content

Search engines like Google, Yahoo Search or Bing rate and love websites that are updated. This is why it is important to create a blog that takes users’ search intentions into account, incorporates new content and displays updated content. Something difficult on a company website that remains static and unchanged most of the time.

So, create a blog to ensure Google recognizes your brand and maintain a consistent posting frequency. For instance, once a week or twice a month, always adjusting to the resources you have available.

2. Create valuable content

Search engines will be the ones to rank the blogs your brand publishes. However, don’t forget that people are the ones reading them, so it’s crucial to consider them when writing. You’ll need to provide high-quality content to encourage them to stay on the blog and not leave. Here are some topics you can write about:

• Offer solutions. Regarding needs similar to those that solve your products or services.
• Answer questions. If your customers always ask similar questions you can answer them on the blog so they can access that information whenever they need it.
• Corporate content. You can collect all the information about your brand: events that are organized or in which you participate, prizes won or press material.
• Announce a new product or service. A blog offers the possibility to expand on the advantages or characteristics of a product of your ecommerce.

For Google, quality content means it’s useful, interesting, easy to read, and organized.

3. Analyze the keywords

Keywords are a fundamental aspect of SEO for blogs. Once you’ve decided on the topic you’re going to write about, we recommend conducting a thorough analysis of related keywords. Tools such as Google’s Keyword Planner can assist you with this process.

When writing, avoid focusing on repeating keywords multiple times as it can make the text unreadable. Simply aim to include them naturally so that search engines can identify the content without over-optimizing.

4. Images also matter

Including images in your blog will also help you climb positions in the SERPs. According to a study by Jumpshot, 63% of internet users who click on an image end up on the website where the image is located. 

As an extra tip: including the blog’s keyword in the file name and alt text helps with its better positioning. However, when it comes to alt text, always aim to provide the same information as shown in the image and not include the keyword simply. 

5. Do Seo On-Page

If you apply on-page SEO and technical SEO strategies, your blog SEO will be positively reinforced. To push it even further, we leave you some recommendations:

• Keep the key word clear. It should necessarily be included in the title and first paragraph. We must also try to integrate it in the body of the text and in the different headings that structure the blog.
• Take advantage to put internal links. You’ll gain more traffic on your website and help users find other relevant content, both informational and your products or services. 
• Optimize URL. Include the main keyword and make it as short as possible.
• Optimize the meta information. The title and meta description of the post are the information that will be seen in the search results and should call the user to enter and give clues about what they will find inside.

How to start with a blog?

In case you do not have a blog with positioning objectives and you are considering opening one, we leave you a few simple steps with which to start.

1. Choose your audience

It’s essential to understand the characteristics that define your brand’s target in order to address their needs through blog posts. Additionally, one of your goals should be to ensure that the user has a good reading experience. To get to know your audience, you can:

• Develop a buyer persona
• Conduct focus groups
• Read comments on your social and competition profiles
• Review customer opinions

2. Design the website

The blog, which will encourage the positioning of your brand, is recommended that it be in an accessible section of your company’s website. From there take care of the format of the text, the categories and how you want to present the entries.

3. Create a list of topics

Creating a content plan will help your blog to rank. Think about topics that may interest your target audience and create a list. Then, you can transfer them to a calendar to ensure the frequency of publication and incorporate the article title or keywords.

4. Start writing

It’s time to start writing. The text should be simple and understandable for everyone. Some aspects to consider may include:

• Use lists. It will help you organize information and make it more visual. 
• Use subtitles (H2-H6). They structure the text so the reader can get an idea of what you will find in each section. 
• Incorporate visual elements. Images or videos will support the understanding of the text and make the user’s interest not wane. 
• Link to your products. Do not forget that the ultimate goal of the blog is to sell more and facilitate transit to your products through links will make it easier.

Beyond writing, aim for each blog to be original and avoid duplicate content. You can also update articles periodically, as Google recognizes changes and your audience’s interests and keywords may evolve over time.

Want to learn more? At Redegal, we have a blog where you can take a look, and a team of digital marketing professionals who can help your brand grow. Shall we talk?