Conecta Hubs – APTC Platform
Our company was one of the beneficiaries of the Conecta Hubs grant for the implementation of collaborative projects in the strategic areas of the Digital Innovation Hubs, whose approval was published on 18 October 2021. Within this call, Redegal leads the consortium composed of Redegal, Sistemas Audiovisuales Itelsis, Reclam Publicidad Marketing and Artes Gráficas y Coop Ourensanas, S Coop. Gallega to carry out the project APTC PLATFORM.
Within the aforementioned call, the project is subsidised by the Galician Innovation Agency and charged to the FEDER funds for regional development, as well as supported by the Second Vice-presidency and the Regional Ministry of Economy, Enterprise and Innovation.
The APTC project aims to carry out the conception, research and prototype development of an integral platform for product and consumer analytics at the point of sale. This platform will be focused on satisfying the information and analytical needs of manufacturers and producers in the agri-food sector to make data-driven decisions about the intrinsic (recipe, shape, size, weight, etc.) and extrinsic (handling, packaging, positioning, advertising, etc.) characteristics of their products.
Within these general objectives, Redegal carries out different tasks of conception, design, and development of the software architecture of the platform, and of the specific tools and applications of product analytics at the point of sale, as well as collaboration in the validation and testing of prototypes.