Redegal, Google Partner Premier agency 2025
Have you heard about the social network Bluesky? If so, you may have come across it as an alternative to X (formerly Twitter). But is Bluesky really here to stay? The truth is, it’s growing exponentially, with over 32 million users and an estimated four new profiles being created every secod (Stats red social Bluesky)
Additionally, its decentralized nature gives users greater control over their data and experience on the platform. It fosters more authentic, transparent, and personalized interactions. Each person has the power to decide what they see on Bluesky. This is one of the key reasons why more and more people are choosing to create content on the platform.
Without a doubt, Bluesky is a social network that brands will need to integrate into their communication strategies. Don’t want to fall behind? We have the answers to your questions about Bluesky and how to get started, gain followers, and boost engagement on this platform. Let’s dive in!
What is Bluesky?
This platform is a microblogging social network for short messages. Its rapid growth began in 2024 when it opened registration to all users.
It is presented as an alternative to X, much like Threads—the Meta-owned social network named after X’s classic threaded conversations.
What Makes Bluesky Unique?
What does this social network offer that has led many users to delete their X accounts and switch to Bluesky? Here are some reasons why you should consider including it in your digital content strategy:
- Decentralization – Unlike X, Bluesky does not rely on a single server. This means users have greater control over the content they see and can customize their experience.
- Algorithm Control – Bluesky allows users to choose between different algorithms or even disable them. This means your brand can have greater control over content visibility without depending on algorithms to boost post reach.
- No Ads – Bluesky is an ad-free space that prioritizes content. At Redegal, our team of content strategy experts can help design a plan to make your brand stand out on this platform.
- Chronological Feed – Posts appear in chronological order, restoring a classic feature of social networks that many platforms have abandoned.
- Authentic Audience Connections – Bluesky enables brands to reach audiences looking for real and meaningful interactions. This is an opportunity to strengthen your brand’s community.
- Increased Character Limit – While X allows 280 characters per post, Bluesky offers up to 300, giving your brand more room to communicate its message.
How to Get Started on Bluesky?
Bluesky is still in its early stages, so if you create a profile for your brand now, you can establish a presence before your competitors.
Getting started is simple. Just download the Bluesky app on your mobile device or visit the website. Complete the registration form and choose a username that represents your brand. Tip: It’s best to use your brand name or something very similar to make it easy to find and remember.
Next, you’ll be asked, What are you interested in? It’s a good idea to select categories relevant to your ecommerce. This will help you stay updated on trends and see what kind of content others in your field are sharing.
Optimize Your Bluesky Profile
To ensure your profile gets discovered on Bluesky, it’s crucial to include relevant keywords in your bio. Conducting keyword research can help, and our SEO team at Redegal can assist with this.
We recommend including key aspects of your products or services in your bio. Also, make sure to upload a profile picture and banner that clearly represent your brand.
A well-optimized profile increases visibility in search results and helps attract new users.
How to Drive Engagement on Bluesky
Engagement is essential on social media. It helps measure the impact of your brand’s content and its relationship with the audience. Bluesky offers several ways to interact:
- Following Accounts – Track your follower count to see how well your brand attracts an audience. Analyze your target audience and tailor content to their interests and needs.
- Likes, Shares, and Replies – These are key metrics to measure your profile’s engagement. Share valuable content, join conversations, and follow trending topics to increase interactions.
4 Content Ideas to Grow on Bluesky
Bluesky focuses on text-based content. However, you can also include images, videos, or links to make your posts more engaging and diverse.
Planning a content calendar will be a useful strategy for organizing your posts and ensuring consistency.
Here are four content ideas to help you gain followers, attract potential customers, and boost engagement on Bluesky:
1. Introduce Your Brand
Use Bluesky as a showcase for your brand. What can you share to attract and retain your audience?
- The story behind your brand
- Meet the team—human-centered content builds connections
- A look at your company’s daily operations
- Showcasing your products or services
- Behind-the-scenes content from your social media operations
- Your brand values and competitive advantages
2. Share Educational Content
Position your brand as an industry leader by sharing valuable educational content. Consider creating posts about:
- Best practices in your industry
- Common mistakes and how to fix them
- Step-by-step guides on how to make the most of your product or service
3. Share Industry News
Stay on top of industry news and updates. Sharing relevant news demonstrates that your brand is up to date and can also spark discussions with your audience.
4. Leverage Trends
Trends help reach new audiences. Identify trends that align with your brand and create relevant content. Some ideas include:
Need Help with Your Bluesky Strategy?
Still have questions about how to make the most of Bluesky? The Redegal team is here to help. Shall we talk?
