How we helped Adolfo Domínguez stand out on Digital
Adolfo Domínguez, a renowned brand in the fashion industry
Adolfo Dominguez is a renowned fashion brand that sought to raise awareness of the #yosoyadolfo campaign in the digital environment and also to empower its brand personality and increase sales of the new collection on the web and in physical stores.
How to stand out in a highly competitive digital media industry
In order to carry out its branding strategy and increase online sales, Adolfo Domínguez trusted Redegal to position the brand through advertising campaigns. This strategy accompanied by an analytics service allowed us to achieve our objectives and position the brand in digital media.
Brand promotion through advertising campaigns
To publicize the branding campaign, Redegal carried out online visibility campaigns such as display and gmail in google ads, video and image campaigns on Facebook and Instagram and video campaigns through YouTube. Support was also provided with the strategy of advertising reports in fashion media that allowed the brand to achieve greater recognition.
In order to increase online sales, search campaigns were carried out in search engines that allowed us to improve the brand’s results, but undoubtedly the activation of the shopping campaigns helped us to go from a stable trend in online sales to an increase in sales, thus surpassing the objectives initially proposed by Adolfo Domínguez.
